PARTNER PROGRAM
System Integrator Partners
Leverage the Smartsheet platform with integrations that help us grow together.
Start your journey to becoming a Smartsheet Aligned Systems Integrator today.
PARTNER PROGRAM
System Integrator Partners
Leverage the Smartsheet platform with integrations that help us grow together.
Start your journey to becoming a Smartsheet Aligned Systems Integrator today.
Accelerate growth in your collaborative work management business portfolio.
Program Architecture
Systems Integrator Program Levels
Systems Integrators are Smartsheet partners who support Smartsheet customers in acquiring licenses, either through reseller or referral motions, AND by selling and delivering services in support of Smartsheet products. Systems Integrators deliver unique value to customers through their deep technical and industry expertise. Our program recognizes the partners who have invested to build their Smartsheet skills, knowledge and expertise.
Program Benefit Highlights
The Aligned Systems Integrator Program provides differentiated financial and non-financial benefits to enable our partners to uncover new opportunities and drive sustainable, profitable growth. The benefits for each tier include (✓ indicates level of support):
Financial |
Silver |
Gold |
Platinum |
---|---|---|---|
Financial |
|||
Growth Target Achievement Commission |
$ |
$$ |
$$$ |
Licenses, Accelerators, New/Exp. Discount |
$ | $$ | $$$ |
Renewal Discounts |
$ |
$$ |
$$$ |
Deal Registration Discount |
$ |
$$ |
$$ |
Referral Commission (Partner Brings Deal)* |
$ |
$$ |
$$$ |
Influence Commission (Partner Significantly Influences Deal)* |
$ | $$ | $$$ |
Non-Financial |
|||
Product & Sales Training |
✔ |
✔✔ |
✔✔✔ |
Direct Sales Team Resources |
✔ |
✔✔ |
✔✔✔ |
Marketing Support (e.g., campaigns, co-brand collateral, MDF, etc.) |
- |
✔✔ |
✔✔✔ |
Certification Program |
✔ |
✔✔ |
✔✔ |
Demo Accounts & Sales Development |
✔ |
✔ |
✔ |
Thought Leadership Resources |
✔ | ✔✔ | ✔✔ |
Partner Portal |
✔ |
✔ |
✔ |
Program Badge |
✔ |
✔ |
✔ |
Partner Locator Listing |
✔ |
✔✔ |
✔✔✔ |
Notes: * Referral and influence commissions will ONLY be paid out if referred opportunities close directly with Smartsheet (i.e., not transacted through partners)
Program Requirements
The Aligned Systems Integrator Program is a points-based program that recognizes partners based on their performance, expertise and partnership with Smartsheet. The program requirement categories are weighted as we want to recognize the value our partners deliver, not just the volume of transactions produced. There are several metrics within each requirement category that Systems Integrators will be assessed against. The table below outlines the weight of each program requirement category as well as the corresponding metrics within each category for each tier.
System Integrator Metrics |
Silver |
Gold |
Platinum |
---|---|---|---|
System Integrator Metrics |
|||
Performance |
|
|
|
Capabilities |
|
|
|
Partnership |
N/A |
|
|
Specialization Requirements & Benefit Highlights
Partners will also have the opportunity to earn specialized badges based on their deep industry or solution area expertise. There are additional requirements to achieve specialization badges which enable partners to further differentiate themselves and unlock additional benefits.
Specialization Benefits
Financial |
Industry Vertical |
Brandfolder |
|
---|---|---|---|
Financial |
|||
Growth Target Achievement Commission (in vertical/solution area) |
+$ |
+$ |
|
Deal Registration Discount (in vertical/solution area) |
Future Benefit | +$$ | |
Referral Commission |
+$ |
+$ |
|
Non-Financial |
|||
Marketing Support (e.g., campaigns, co-brand collateral, MDF, etc.) |
✔ |
✔ |
|
Thought Leadership Resources |
✔ |
✔ | |
Product & Services Access |
✔ |
✔ |
Specialization Requirements
Requirements |
Industry Vertical |
Brandfolder |
---|---|---|
# of active clients |
Minimum 10 |
Minimum 5 |
# of customer success stories |
Minimum 4 | Minimum 2 |
% of revenue from vertical or solution area |
> 35% |
> 35% |
Completion of Smartsheet relevant training & certifications |
100% completion required - if certification applicable | Brandfolder Product Certification |
Attainment of industry relevant certifications (e.g., HIPAA, CMMC, etc.) |
Specific to industry vertical | N/A |
Glossary of Terms
Program Benefits
Benefit |
Overall Description |
Growth Target Achievement Commission |
A commission paid out annually to partners who exceed their annual growth target. Partners who exceed their assigned growth target will begin earning their corresponding commission percentage on every $ ARR above that target |
Licenses, Accelerators, New/Exp. Discount |
Discount off list price for all new and expansion opportunities transacted through partners |
Renewal Discounts |
Discount off list price for flat renewals transacted through partners |
Deal Registration Discount |
An incremental list price discount awarded to partners who submit and receive an approved deal registration |
One-time Referral Commission |
A commission paid to partners who submit and receive an accepted referral deal registration |
One-time Influence Commission |
A commission paid to partners who submit and receive an accepted influence deal registration; meaning the approved partner did not necessarily source the opportunity but was proven to have significantly impact the outcome in Smartsheet’s favor |
Product, Sales & Solution Training |
Training to upskill partner team members on Smartsheet products, how to position them in the markets they serve, and technical skills required to implement Smartsheet solutions |
Certification Program |
Certification program to enable partner team members to validate their expertise and receive digital badges to be displayed across social platforms and searches |
Smartsheet Resources |
Access to internal Smartsheet sales, technical and marketing resources to support the growth of partners' Smartsheet business. Opportunity to request co-funding for dedicated Smartsheet resources on your team |
Marketing Support (e.g., campaigns, co-brand collateral, MDF, etc.) |
Access to marketing content and collateral via the partner portal, ability to co-brand materials for marketing campaigns, and access to MDF to support approved marketing activities |
Portfolio Access |
Access to specific offerings that require additional skills, expertise or commitments from partner |
Industry Event Sponsorship |
Opportunity for sponsorship of partner participation in approved industry conferences or users groups |
Customer Event Participation |
Invitation to participate in Smartsheet customer events (e.g., Engage, user groups, etc.) |
Demo Accounts & Sales Development |
Access to free software licenses for the purpose of demoing the features, functionality and/or building a proof of concept for a customer opportunity |
Thought Leadership Resources |
Access to Smartsheet published thought leadership via the partner portal |
Partner Portal |
Access to Smartsheet partner portal where program documentation, tools, policies, procedures, training, certification and other support resources and events are available to partners |
Partner Program Badge |
Receive official digital badge and credentials to share with prospects and customers |
Partner Locator |
Listing on searchable Smartsheet.com partner directory with key profiling information, solution spotlights and regions served |
Solution Center Listings |
Prioritized listing on Smartsheet solutions marketplace to enable potential customers to find partner solutions |
Program Requirements
Requirement |
Overall Description |
Minimum ARR target |
Minimum Annual Recurring Revenue (ARR) dollars for all new and expansion opportunities in a given calendar year required to be eligible for a given tier in the partner program |
Y-o-Y $ ARR growth rate |
Percent change of current calendar year vs. prior calendar year of a given partner’s $ARR for all new and expansion opportunities |
Deal registration $ ARR |
Weighted average value of all new and expansion opportunities’ $ARR submitted and approved through the deal registration process based on sales cycle stage |
Deal influence $ARR |
Total value of $ARR of all new and expansion opportunities that a partner has submitted and been approved as influence through the deal registration process |
Customer satisfaction score |
Average customer satisfaction score from customer surveys on all partner delivered service engagements |
Sales competencies |
Completion of sales training and certification to achieve Sales Professional, Sales Consultant and Sales Engineer digital credentials (i.e., badges). Each additional badge earns incremental program points |
Product competencies |
Completion of Smartsheet University product training and certification to achieve Core Product, System Administrator and Project Management digital credentials (i.e., badges). Each additional badge earns incremental program points |
Solution competencies |
Completion of solution training and certification to achieve Solution Professional, Solution Consultant, Solution Architect and Solution Developer digital credentials (i.e., badges). Each additional badge earns incremental program points |
Business plan completion |
Completion of Smartsheet business plan detailing overall relationship goals, go-to-market strategy, growth targets, marketing plans and program performance goals |
# of Smartsheet product families supported |
Support of Smartsheet product families where a given partner’s $ARR for a given product family exceeds the average $ARR for that product family compared to peers (e.g., average Systems Integrator $ARR vs. your $ARR for a given product family). The product families are defined as subscription services, Advance services, Brandfolder, premium app add-ons, connectors and professional services. |
# of approved customer case studies |
Partners must submit case studies for successful customer outcomes to Smartsheet. Case studies should include customer information (e.g., name, industry, size, etc.), need or pain points, description of your solution, outcome of the implemented solution and a customer testimonial. Smartsheet will review and approve submissions based on completeness and quality of the submission and solution. |